In the third of our blog posts on the Kering Award finalists 2015, we are introducing MA Footwear student Nida Gonul.
‘My primary concentration is attaining beauty and desirability in footwear, while keeping in mind the sustainability and innovation aspects of the parts constituting this object of desire.’
Nida’s approach to design is deeply experimental and her project for Stella McCartney led her to collaborate with material scientists to develop new applications of leather alternatives for footwear production. Having worked in various footwear factories in Italy and Turkey, Nida has been able to recognise the opportunity for designers to challenge the standard and accepted materials and processes for a truly innovative and unique outcome.
Her work in developing biodegradable leather alternatives strikes the balance of creativity and viability, and offers new opportunities for brands such as Stella McCartney who are committed to changing the way we make fashion.
‘With passions invested literally close to the ground we live on, I strive to develop research for materials towards rendering the final product as beautiful and as sustainable as possible.’
Through the Award, Nida worked with experts from the CSF and with Claire Bergkamp, Head of Sustainability and Ethical Trade at Stella McCartney, to offer unrivalled insight to the ways in which they are telling the stories of sustainability to empower their customers.
Six finalists have been selected for their standout work in response to briefs from Stella McCartney and Alexander McQueen. Over the next week we will introduce you to each of these changemakers, leading up to the announcement of the winners on 3 November at the annual Kering Talk at London College of Fashion.
The winners will each receive €10,000 and a paid internship at the brand.
Applications are now open for the Kering Award 2016. If you are an LCF student and would like to find out more visit here.