Small businesses are the life-blood of the British fashion sector, their creativity and diversity gives our industry it’s unique and internationally celebrated identity. CSF has long recognised the vital importance of working with pioneering start ups to uncover and evolve creativity and innovation, whilst developing strategies that allow resilience in a challenging economic climate.
i-Sustain was first conceived in early 2011 by Alex McIntosh, the project, a year long collaboration with i-D magazine had three main objectives:
- To showcase the unique network of creative small businesses who have been supported by CSF and who have contributed to our work.
- To explore and communicate the diverse ways in which sustainability manifests itself in business and behaviour, amplify best practice, and promote considered consumption.
- To challenge the conventional aesthetics associated with fashion and sustainability
The project developed a symbiotic relationship between image and word, creating interlinked visual and verbal narratives that offer alternative perspectives on the economic and cultural role of fashion.
The i-Sustain project marked the culmination of a two-year European funded business development programme London Style, through which CSF supported a broad spectrum of London based fashion design SMEs.