Over the past year CSF have been working with team at Kering to develop innovation for sustainability in LCF students across communications, design and strategy. From a pool of applicants across BA and MA courses, we worked with the most creative and rigorous thinkers, makers and practitioners through a programme of mentoring and coaching.
Six finalists were selected for their standout work in response to briefs from Stella McCartney and Alexander McQueen. Over the next week we will introduce you to each of these changemakers, leading up to the announcements of the winners on 3 November at the annual Kering Talk at London College of Fashion.
The winners will each receive €10,000 and a paid internship at the brand.
Today we are profiling Neliana Fuenmayor:
‘The moment a customer buys into a product is vital to the whole supply chain. It is a sacred moment where all resources and efforts put into that one product are validated and with it, the stories that will be carried throughout the lifetime of the item.’
MA Fashion Entrepreneurship & Innovation student Neliana grew up surrounded by mountains and rivers in the Venezuelan Andes, and credits this as the foundation of her passion for sustainability. A designer by trade, Neliana has worked in various areas of the fashion industry, including launching her own womenswear brand. This experience channeled Neliana’s main focus towards transparency as a tool for communication, and through the Kering Award was able to deepen her work with a focus on Stella McCartney as a brand.
Neliana tells us:
‘I feel passionate about the business of fashion and how it can be as creative and inspiring as design itself. I believe every product is unique, its trace will never be repeated, this is why I believe in sharing the story of a positive product.’
Through the Award, Neliana worked with experts from the CSF and with Claire Bergkamp, Head of Sustainability & Ethical Trade at Stella McCartney, to offer unrivalled insight to the ways in which they are telling the stories of sustainability to empower their customers.
Applications are now open for the Kering Award 2016. If you are an LCF student and would like to find more click here.