The second annual Kering Talk took place last week at London College of Fashion, where we welcomed 11-time world surf champion, and proud MD of menswear brand Outerknown, Kelly Slater to the stage to discuss fashion and our environment. It’s not often one of the world’s greatest sportsmen pops into LCF for a chat, so not surprisingly we had a packed room full of students and industry colleagues eager to hear about his personal relationship with the ocean and motivation to start a fashion brand.
As part of the LCFxKering partnership, the annual Kering Talks offer us an opportunity to uncover narratives and visions for a sustainable fashion industry. Kelly Slater’s vision illustrates a first hand interaction with nature through sport, and his role as a witness to the destructive impact that we humans have on our ecosystems. This synergy with the natural world inspires and motivates him to question and challenge the structures around us and find new ways to behave. The skills needed to be a world class sportsperson include dedication, discipline, and a willingness to change – also essential in building a sustainable and resilient business model.
In conversation with Kelly was Kering CEO of Action Sports Brands Todd Hymel. Together they elaborated on the ambition and philosophy of Outerknown as a brand that cares about its supply chain, the people making their garments and the materials they source. With the expertise and commitment of Kering to support its vision for an equitable and balanced future, Outerknown is offering a new vision for the men’s sports and lifestyle market, supported by a deep love for nature and humanity.
As the second part of the Kering Talk, we were excited to showcase the Kering Award 2015 and the outstanding students that made it to the final stage. Senior Vice President of HR at Kering, Belen Essioux-Trujillo took to the stage along with our own Dilys Williams to celebrate all of the students that were a part of the journey. They announced the two winners for the first ever Kering Award for Sustainable Fashion:
Neliana Fuenmayor for Stella McCartney
Ingrid Rautemberg for Alexander McQueen
Neliana and Ingrid were both awarded 10,000 Euros and a paid internship at the brands. They were recognized for their challenging visions for fashion and their rigor in understanding sustainable practices in each of the brands. We wish Neliana, Ingrid and all the finalists all the very best for their exciting futures and forthcoming ventures. They are the future!
Applications are now open for the Kering Award 2016. If you are an LCF student and would like to find more click here.