Fashion Futures 2030 seeks to elicit citizen, fashion industry professional, university and school student engagement in and response to a re-conceptualization of fashion in an ecological context. Using scenario planning and speculative design, four future scenarios depict what the world and fashion might look like in ten years’ time and the relationship between fashion, nature and human action. The scenarios are brought to life using film, short and long version texts and ideation toolkits. From Gregory Bateson’s premise that the world is created from our imagining, the project invites its audiences to explore how they might contribute to realizing the means to live well in nature, through fashion. The project was originally conceived by Dilys Williams, as part of the Fashioned from Nature commission by V&A Museum, London. It has subsequently been developed into a range of applications in fashion businesses, university and school curriculum.